The most successful businesses have an idea for the future that's very different from the present.

Rivalry causes us to overemphasize old opportunities and slavishly copy what has worked in the past.

Every tech story is different. Every moment in history happens only once. All successful companies are successful in their own unique way. It's your task to figure out what that future history will be.

Higher education holds itself out as a kind of universal church, outside of which there is no salvation.

Every business is successful exactly to the extent that it does something others cannot.

When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.