It is always cheaper to do the job right the first time.

The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon on goassamer wings.

Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it.

Quality is free. It's not a gift, but it's free. The 'unquality' things are what cost money.

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.

Quality has to be caused, not controlled.

Quality management is needed because nothing is simple anymore, if indeed it ever was.