Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Phil KnightSports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Phil KnightThe trouble in America is not that we are making too many mistakes, but that we are making too few.
Phil KnightYou can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil Knight