Play by the rules, but be ferocious.

It is possible to tell a customer "no", and have the customer thank you for doing it

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

I still get real nervous when I go in front of more than two people.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.