Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Play by the rules, but be ferocious.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Make history or be a part of it.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.