It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

It is possible to tell a customer "no", and have the customer thank you for doing it

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Make history or be a part of it.

Dare to take chances, lest you leave your talent buried in the ground.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Dream audaciously. Have the courage to fail forward. Act with urgency.