I'm Phil Knight, and I don't believe in advertising.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

I'm Phil Knight, and I don't believe in advertising.

Play by the rules, but be ferocious.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.