I'm Phil Knight, and I don't believe in advertising.

There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Play by the rules, but be ferocious.

Nike is a marketing-oriented company, and the product is our most important marketing tool.