Dream audaciously. Have the courage to fail forward. Act with urgency.
Make history or be a part of it.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
It's alright to be Goliath but always act like David.
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.