I'm Phil Knight, and I don't believe in advertising.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

I still get real nervous when I go in front of more than two people.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.