I'm Phil Knight, and I don't believe in advertising.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
I still get real nervous when I go in front of more than two people.
It is possible to tell a customer "no", and have the customer thank you for doing it
I truly believe the American consumer doesn’t want to buy products made under abusive conditions.
My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.