I still get real nervous when I go in front of more than two people.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Play by the rules, but be ferocious.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

It's alright to be Goliath but always act like David.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.