Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Play by the rules, but be ferocious.

Dare to take chances, lest you leave your talent buried in the ground.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.