Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Perception can be changed

Dream audaciously. Have the courage to fail forward. Act with urgency.

It's alright to be Goliath but always act like David.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.