We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Dare to take chances, lest you leave your talent buried in the ground.

I'm Phil Knight, and I don't believe in advertising.