We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

It is possible to tell a customer "no", and have the customer thank you for doing it

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

The trouble in America is not that we are making too many mistakes, but that we are making too few.