Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.
Philip KotlerThe art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip KotlerCompanies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip KotlerToday's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip KotlerMy primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.
Philip Kotler