The most important thing is to forecast where customers are moving, and be in front of them.

Marketing is becoming a battle based on information than on sales power.

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

The size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation.