The most important thing is to forecast where customers are moving, and be in front of them.

Great insight comes from seeing something as odd and finding out why.

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.