The most important thing is to forecast where customers are moving, and be in front of them.

The best advertising is done by satisfied customers.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.

Marketing is becoming a battle based on information than on sales power.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.