Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

It is more important to do what is strategically right than what is immediately profitable.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Every company should work hard to obsolete its own product line - before its competitors do.

Your company does not belong inmarkets where it cannot be the best.