It is more important to do what is strategically right than what is immediately profitable.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

The internet will create the winnerand bury the laggards.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession.