I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The best advertising is done by satisfied customers.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.

I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.