I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.
Philip KotlerMarketing is the set of human activities directed at facilitating and consummating exchanges.
Philip KotlerThomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.
Philip KotlerOne of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.
Philip KotlerThe size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation.
Philip Kotler