Your company does not belong inmarkets where it cannot be the best.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

The sales department isn’t the whole company, but the whole company better be the sales department.

It is more important to do what is strategically right than what is immediately profitable.

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.

I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.