The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip KotlerWe should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.
Philip KotlerPoor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerIn America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.
Philip KotlerThe most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.
Philip Kotler