Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Good companies will meet needs; great companies will create markets.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

The most important thing is to forecast where customers are moving, and be in front of them.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.