Today you have to run faster to stay in place.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Curiosity is the starting point for great science.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

My parents, and their interest in making the world a better place for more people inspired me.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.