The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

Watch the product life cycle; but more important, watch the market life cycle.

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

Your company does not belong inmarkets where it cannot be the best.