The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

The best way to hold customers is to constantly figure out how to give them more for less.

The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.

We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Watch the product life cycle; but more important, watch the market life cycle.