The sales department isn’t the whole company, but the whole company better be the sales department.

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

The best advertising is done by satisfied customers.