Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
It is no longer enough to satisfy your customers. You must delight them.
Today you have to run faster to stay in place.
The successful salesperson cares first for the customer, second for the products.
Curiosity is the starting point for great science.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.