My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

The internet will create the winnerand bury the laggards.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

Good companies will meet needs; great companies will create markets.