Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

Don’t buy market share. Figure out how to earn it.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.