The theory of marketing is solid but the practice of marketing leaves much to be desired.
Philip KotlerMarketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerPoor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerOne of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.
Philip KotlerMost of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip Kotler