Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Don’t buy market share. Figure out how to earn it.

Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.

Marketing is becoming a battle based on information than on sales power.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

My parents, and their interest in making the world a better place for more people inspired me.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.