Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense.

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

It is no longer enough to satisfy your customers. You must delight them.

Every company should work hard to obsolete its own product line - before its competitors do.

A country's middle class is its bedrock.

The successful salesperson cares first for the customer, second for the products.