The best way to hold customers is to constantly figure out how to give them more for less.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

It is no longer enough to satisfy your customers. You must delight them.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."

Marketing is becoming a battle based on information than on sales power.