There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Curiosity is the starting point for great science.

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.