There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.

My parents, and their interest in making the world a better place for more people inspired me.

The sales department isn’t the whole company, but the whole company better be the sales department.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.