There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense.

I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Marketing is a race without a finishing line