There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt.

The best advertising is done by satisfied customers.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.