The best way to hold customers is to constantly figure out how to give them more for less.
Philip KotlerIt is more important to do what is strategically right than what is immediately profitable.
Philip KotlerWhenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.
Philip KotlerToday's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip KotlerIn working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.
Philip Kotler