There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Watch the product life cycle; but more important, watch the market life cycle.

Don’t buy market share. Figure out how to earn it.

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

It is no longer enough to satisfy your customers. You must delight them.

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.

In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.