Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.

It is more important to do what is strategically right than what is immediately profitable.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.