Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a clichรฉ.
Philip KotlerMarketing is the set of human activities directed at facilitating and consummating exchanges.
Philip KotlerThe most important thing is to forecast where customers are moving, and be in front of them.
Philip KotlerMost of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
Philip KotlerThe most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.
Philip KotlerMy primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.
Philip Kotler