There is no such thing as a commodity. It is simply a product waiting to be differentiated.
Philip KotlerTurbulence is a condition that we all experience during a flight when the plane is bouncing around by competing air currents. By analogy, the economy may bounce around a lot because of competing currents of public moods and investments. One week everyone might be optimistic and then suddenly something happens to turn everyone into pessimists. Investment dries up and investors become risk averse. A sudden piece of good news then turns around the public mood.
Philip KotlerPeople who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.
Philip KotlerThere is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
Philip KotlerThe best way to hold customers is to constantly figure out how to give them more for less.
Philip KotlerOur infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.
Philip Kotler