Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

It is no longer enough to satisfy your customers. You must delight them.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

A country's middle class is its bedrock.

Today you have to run faster to stay in place.

Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can "think."