Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.

Marketing is the set of human activities directed at facilitating and consummating exchanges.

In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Every company should work hard to obsolete its own product line - before its competitors do.

The sales department isn’t the whole company, but the whole company better be the sales department.