We take the hamburger business more seriously than anyone else.

The more I help others to succeed, the more I succeed.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

The french fry is my canvas.

No one of us is more important than the rest of us.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.