There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

You must perfect every fundamental of your business if you expect it to perform well.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

If you're not a risk taker, you should get the hell out of business.

Luck is a dividend of sweat. The more you sweat, the luckier you get.