Look after the customer and the business will take care of itself

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

There are things money can't buy and hard work can't win. One of them is happiness.