Look after the customer and the business will take care of itself

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

If you're not a risk taker, you should get the hell out of business.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

All money means to me is a pride in accomplishment.