Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

I don't believe in saturation. We're thinking and talking worldwide.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

There's a lot more future in hamburgers than in baseball.

The first dollar is the most you will get if you don't love what you are doing.