Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray KrocIt's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray KrocThe two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
Ray Kroc