You're only as good as the people you hire.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

None of Us is as Good as All of Us.

I don't believe in saturation. We're thinking and talking worldwide.

We take the hamburger business more seriously than anyone else.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.