You're only as good as the people you hire.

We take the hamburger business more seriously than anyone else.

If you're not a risk taker, you should get the hell out of business.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

The more I help others to succeed, the more I succeed.