The definition of salesmanship is the gentle art of letting the customer have it your way.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

We take the hamburger business more seriously than anyone else.

I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

No one of us is more important than the rest of us.