It is no achievement to walk a tightrope laid flat on the floor.

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.

The organization cannot trust the individual; the individual must trust the organization.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

If you're not a risk taker, you should get the hell out of business.

To be successful, you must be daring, be first and be different.