It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray KrocThat's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.
Ray KrocOur aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
Ray Kroc