It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

None of Us is as Good as All of Us.

The definition of salesmanship is the gentle art of letting the customer have it your way.

We provide food that customers love, day after day after day. People just want more of it.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

If you believe in it, and you believe in it hard, it is impossible to fail.

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.