When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.

The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

We have an obligation to give something back to the community that gives so much to us.