When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

There’s almost nothing you can’t accomplish if you set your mind to it.

If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

There are things money can't buy and hard work can't win. One of them is happiness.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.