No one of us is more important than the rest of us.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

In my experience, good executives don't make mistakes.

If you believe in it, and you believe in it hard, it is impossible to fail.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

We take the hamburger business more seriously than anyone else.

If my competitor were drowning I'd stick a hose in his mouth and turn on the water.