Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

I put the hamburger on the assembly line.

Look after the customer and the business will take care of itself

It requires a certain kind of mind to see beauty in a hamburger bun.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

If you have time to lean, you have time to clean.