I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

The first dollar is the most you will get if you don't love what you are doing.

If you're not a risk taker, you should get the hell out of business.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.

You must perfect every fundamental of your business if you expect it to perform well.

The quality of a leader is reflected in the standards they set for themselves.