I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.

The organization cannot trust the individual; the individual must trust the organization.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.