It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

The most beautiful curve is a rising sales graph.

I alienated the automotive industry by saying that cars should be lightweight and compact.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.