It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Never leave well enough alone.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.