Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

I alienated the automotive industry by saying that cars should be lightweight and compact.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

I believe most in educated intuition, in what you get through profound experience.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Industrial design keeps the customer happy, his client in the black and the designer busy.

The main goal is not to complicate the already difficult life of the consumer.