Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

I can claim to have made the daily life of the 20th Century more beautiful.

Never leave well enough alone.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Ugliness does not sell.