Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Industrial design keeps the customer happy, his client in the black and the designer busy.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

I can claim to have made the daily life of the 20th Century more beautiful.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.