Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Industrial design keeps the customer happy, his client in the black and the designer busy.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

Design is too important to be left to designers.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.