Between two products equal in price, function and quality, the one with the most attractive exterior will win.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

Industrial design keeps the customer happy, his client in the black and the designer busy.

Good design is not an applied veneer.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.