The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.
I can claim to have made the daily life of the 20th Century more beautiful.
The main goal is not to complicate the already difficult life of the consumer.
Ugliness does not sell.
Good design is not an applied veneer.
No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.