As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

It all must start with an inspired, spontaneous idea.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Good design is not an applied veneer.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Ugliness does not sell.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.