The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

The most beautiful curve is a rising sales graph.

Good design is not an applied veneer.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Design is too important to be left to designers.

Never leave well enough alone.