The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Industrial design keeps the customer happy, his client in the black and the designer busy.