The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

The main goal is not to complicate the already difficult life of the consumer.

Industrial design keeps the customer happy, his client in the black and the designer busy.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Design is too important to be left to designers.