I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

The main goal is not to complicate the already difficult life of the consumer.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Design is too important to be left to designers.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.