I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

The main goal is not to complicate the already difficult life of the consumer.

Design is too important to be left to designers.

Ugliness does not sell.

I believe most in educated intuition, in what you get through profound experience.